pURLs for Printers

Even if you don't offer pURLs (personal url) through your printing business—you can still benefit from them as a marketing tool. If you're in sales and marketing for a printing company, you know that response rates to your direct mail programs generally generate abysmal response. We understand that as well—we've been on all three sides of that equation: we've worked for printers, marketed printers, and been on the receiving end of their marketing. So we have a unique perspective when it comes to marketing for printing companies.

Using this experience, we recently created a pURL marketing campaign for a regional printing company. Response rates have been incredible—7%! And this includes approximately 30 brand new leads with companies that had never heard of the printer before, who are interested in working with them.

If you're looking to boost printing sales, and need a new way to do it, consider pURLs.