pURLS and Flash increasing interest and engagement
In an effort to further add value to an already amazing platform, Bill Schick Design, LLC has developed a unique and exclusive methodology to create dynamic Flash applications for use with pURL programs. pURL programs are personalized URLs that work together with direct mail programs to boost response. Incorporating Flash in these programs furthers the dynamic quality, potentially increase response rates. The few other companies offering pURLs are just scratching the surface of these programs and are not even looking at adding Flash, let alone dynamic Flash.
We've been creating dynamic direct marketing campaigns for 10 years, and over a year ago added pURLs to our programs, seeing dynamic response lifts and reduction in cost for our clients. By incorporating not just Flash—but dynamic Flash, we add further value to our clients' programs. We see a lift in response rates by incorporating user information in html pages, and by embedding their information dynamically in their Flash animations, the programs are that much more engaging.
For example, another pURL program might offer only customizable text content within their purl program, adding a stand alone static Flash introduction as a "value add". But those offerings are separate and reduce the effectiveness of the campaign. The whole point of having a dynamic pURL is PERSONALIZATION. And if every aspect of the program isn't personalized, then effectiveness is comprimised. We've worked directly with the leader in purl programs—MindFireInc.com—to create a dynamic way to incorporate the user data the drives the dynamic portions of the pURL sites into Flash animations on the fly. Where other pURL programs only offer the ability to incorporate the content in static html in the web pages, we can now embed the data directly in the flash file, allow us to animate and further engage prospects in the program.
For more information of pURL programs, dynamic Flash, and giving your direct marketing programs a boost, contact Bill Schick Design.
We've been creating dynamic direct marketing campaigns for 10 years, and over a year ago added pURLs to our programs, seeing dynamic response lifts and reduction in cost for our clients. By incorporating not just Flash—but dynamic Flash, we add further value to our clients' programs. We see a lift in response rates by incorporating user information in html pages, and by embedding their information dynamically in their Flash animations, the programs are that much more engaging.
For example, another pURL program might offer only customizable text content within their purl program, adding a stand alone static Flash introduction as a "value add". But those offerings are separate and reduce the effectiveness of the campaign. The whole point of having a dynamic pURL is PERSONALIZATION. And if every aspect of the program isn't personalized, then effectiveness is comprimised. We've worked directly with the leader in purl programs—MindFireInc.com—to create a dynamic way to incorporate the user data the drives the dynamic portions of the pURL sites into Flash animations on the fly. Where other pURL programs only offer the ability to incorporate the content in static html in the web pages, we can now embed the data directly in the flash file, allow us to animate and further engage prospects in the program.
For more information of pURL programs, dynamic Flash, and giving your direct marketing programs a boost, contact Bill Schick Design.
posted by bill schick design at 12:09 PM
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