When Creatives Go Bad.

Mayor Thomas Menino of Boston recently made this statement, "Two to five for each of them." He was talking jail time, but who is he talking about? Drug dealers? Spouse abusers? Bush and Cheney? Terrorists?

Nope.

According to a Bloomberg article, Boston had to close a number of it's bridges and evacuate a hospital building—not because of a terrorist threat—but because of a marketing campaign gone wrong. Cartoon Network's marketing folks thought it would be brilliant to leave a number of suspicious packages at key points in the city—as part of an effort to market Aqua Teen Hunger Force. These devices were part of an outdoor marketing campaign and put up in a number of other cities, including New York, Los Angeles, Chicago and Seattle.

Now, as a marketer, I'm willing to go all out for my clients. Creative concepts, late nights, and hoops galore... but I draw the line at a jail time. Lesson to be learned—be innovative and get attention with your marketing programs, but use common sense, avoid causing panic and try to avoid programs that result in nearly shutting down a city.

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