pURL Campaign

Bill Schick Design recently conducted it's own pURL program. We've been doing them for clients, and thought we'd run our own in the Nashua area. Understand—design studios, especially small ones like ours—don't do a ton of direct mail marketing. So we focused on marketing direct marketing—and pURLs specifically. We sent out the mailer to 200 of the 1,000 members of the Greater Nashua Chamber of Commerce who we thought would get some benefit out of pURLS, and who we wanted as a client.

We HOPED for a response rate of 2%, since the industry standard is about 1.8%. That would have netted us 4 leads. If we were lucky, we would be able to convert one of those into a new client.

That program ran 2 months ago. We're STILL getting responses, and currently we've received 23 COMPLETE responses. That's over 10% response rate. We'll update here when we close the program and provide stats on the program, including how many people started the program and didn't complete. And so far, we've converted 3 of those to paying customers, and we're working on 5 more.

Bill Schick Design, LLC is a graphic and web design studio with a focus on our clients' larger business and marketing goals. Some Design Firms TARGET Your Business. We Help You BUILD It.

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