Combine Graphic Design with pURLs for Amazing Response
In a society buried in advertising for Wiis, iPods and the next high-tech gadget, and hot news topics like Saddam Hussein's execution, and the "New" European Union, we as marketers and advertisers are constantly seeking ways to get through the clutter and appeal to our audience—and get our message heard.
Well, we've found a way that helps businesses get the attention of their customers, and get them to respond to direct mail programs. This isn't marketing hype. Recently we've achieved 16% response with a direct marketing program, helped one client to double sales, and helped another generate $3 Million in sales leads. How?
A number of years ago Bill Schick Design, LLC started out doing Logo Design & Branding , Marketing & Direct Mail and Web Design & Interactive Communications for clients. But we approached it as a lot of design firms still do—each project as a separate entity and not taking a step back and looking at the big picture—or the larger business goals of our clients. Along the way, we realized that there was huge value to clients in providing a soup to nuts design and marketing solution, and we sought a way to really tie quality direct mail campaigns to internet presences—not just to build brands, but to increase response and ROI.
Since all of our direct mail programs are based on sound design and marketing—we started as a graphic design studio—that part was easy to continue. The hard part was integrating sound design with an online system that really achieved substantial benefit. It's one thing to put a form on your web site for recipients to fill out their information. But how do you track ROI? How do you know how many people visited but left before completing the process?
We found that by incorporating personalized URLs (pURLs), we were able to help clients (and ourselves) track programs better, more people responded, and we had more control over the programs. With pURLs every direct mail piece is personalized to the recipient, and the response mechanism is an online form where every step is tracked—allowing our clients to tweak their program and generate detailed ROI reports. With 30 to 50% of people wanting to respond to direct mail offers on-line it's a no-brainer. For some B2B clients, we're considering eliminating conventional reply card response. People live on-line these days, and who has 2 weeks to wait for a BRC response?
Here's an example of one success story. One client of ours, GlobalCerts, is an email security and encryption firm. Last year they produced a direct mail campaign in-house that generated literally—not statistically—0 response. They contacted us this summer to create a direct mail campaign using pURLS. We worked with GlobalCerts to target the right decision makers, develop the right message for 4 vertical markets, design creative that really spoke to each market, and design pieces that were customized to each recipient. We developed an offer that couldn't be refused, and put in place the personalized URLs and response mechanism. This was all completed in about a month. The program ran, and within 4 weeks, we had generated significant improvements in response over last year—the client had $3 Million in leads.
By coupling sound graphic design with a cutting edge technology to personalize direct mail programs, we're able to break through the clutter of conventional marketing programs and track the results of our programs and ROI. This helps our clients market smarter and faster.
Bill Schick Design, LLC is a graphic and web design studio with a focus on our clients' larger business and marketing goals. Some Design Firms TARGET Your Business. We Help You BUILD It.
Well, we've found a way that helps businesses get the attention of their customers, and get them to respond to direct mail programs. This isn't marketing hype. Recently we've achieved 16% response with a direct marketing program, helped one client to double sales, and helped another generate $3 Million in sales leads. How?
A number of years ago Bill Schick Design, LLC started out doing Logo Design & Branding , Marketing & Direct Mail and Web Design & Interactive Communications for clients. But we approached it as a lot of design firms still do—each project as a separate entity and not taking a step back and looking at the big picture—or the larger business goals of our clients. Along the way, we realized that there was huge value to clients in providing a soup to nuts design and marketing solution, and we sought a way to really tie quality direct mail campaigns to internet presences—not just to build brands, but to increase response and ROI.
Since all of our direct mail programs are based on sound design and marketing—we started as a graphic design studio—that part was easy to continue. The hard part was integrating sound design with an online system that really achieved substantial benefit. It's one thing to put a form on your web site for recipients to fill out their information. But how do you track ROI? How do you know how many people visited but left before completing the process?
We found that by incorporating personalized URLs (pURLs), we were able to help clients (and ourselves) track programs better, more people responded, and we had more control over the programs. With pURLs every direct mail piece is personalized to the recipient, and the response mechanism is an online form where every step is tracked—allowing our clients to tweak their program and generate detailed ROI reports. With 30 to 50% of people wanting to respond to direct mail offers on-line it's a no-brainer. For some B2B clients, we're considering eliminating conventional reply card response. People live on-line these days, and who has 2 weeks to wait for a BRC response?
Here's an example of one success story. One client of ours, GlobalCerts, is an email security and encryption firm. Last year they produced a direct mail campaign in-house that generated literally—not statistically—0 response. They contacted us this summer to create a direct mail campaign using pURLS. We worked with GlobalCerts to target the right decision makers, develop the right message for 4 vertical markets, design creative that really spoke to each market, and design pieces that were customized to each recipient. We developed an offer that couldn't be refused, and put in place the personalized URLs and response mechanism. This was all completed in about a month. The program ran, and within 4 weeks, we had generated significant improvements in response over last year—the client had $3 Million in leads.
By coupling sound graphic design with a cutting edge technology to personalize direct mail programs, we're able to break through the clutter of conventional marketing programs and track the results of our programs and ROI. This helps our clients market smarter and faster.
Bill Schick Design, LLC is a graphic and web design studio with a focus on our clients' larger business and marketing goals. Some Design Firms TARGET Your Business. We Help You BUILD It.
Logo Design in New Hamphire
Dog Training in New Hampshire
Direct mail in New Hampshire
Secure Email Solutions
Graphic Design in New Hampshire
Construction Recruiting
Web design in New Hamphire
Dog Friendly Lawn Care
Critical Thinking
Ergonomic Consulting
posted by bill schick design at 1:08 PM
0 Comments:
Post a Comment
<< Home