Portfolio: Mini Race Cars As Promo For Medical Device Company

LeMaitre Vascular, a global medical device manufacturer located in Burlington, Massachusetts, recently asked me to come up with a way to promote their recent achievement: they were ranked in Deloitte's Technology Fast 500 in North America. This is an outstanding achievement, and they wanted to means to promote it that reflected "technology" and "fast".

In this case, I not only came up with the message, but the delivery mechanism: a fast mini race car that packs a lot of technology into a small package. As shown in the photos, I branded the car, the remote and the packaging with LeMaitre messaging coupled with that of the Deloitte Fast 500. The company's ranking became the number of the car, and I used NASCAR materials as inspiration for the packaging. I added one final touch to the car: LeMaitre's president has a custom plate for his car that reads "ARTERY". I incorporated this little bit of real life to further tie the car to the company.

In many cases a designer can create a printed piece or an online piece that will be enough to promote an event or milestone. But occasionally, it takes a little something more, and this piece does it.